ATT-Tactical- Serving Warfighters and Crimefighters since 1985
US Dept. of State  ITAR / DDTC Registered  Manufacturer  / DUNS 96-648-0345  / CAGE 3BNS6
NYS Vender ID # 1000034176  / NJS Vender ID # 13262250 / GML 103
NYS & NJS Registered Explosives Mfgr / Dealer  §478.99(d) Armor Piercing Ammunition
FAR, FAR2 and SOP 00 11 -Compliant  / WAWF - Compliant / IPP - Compliant  / BAA & TAA Compliant
Defense Contractor since 1994
HomeAboutMissionConversionsRefinishingArmorerTradesFAQContact

Number of Unique Visitors

Minimum Advertised Pricing (MAP)

PANOPLY™ WEAPONS/EQUIPMENT
Military Sales
Federal Sales
Contractor Sales
Municipal Sales
Tribal Sales
LEO Sales
Civilian Sales
Foreign Sales
TV & Movie
Firearms Division
TV & Movie
Prop Armor Division
 

There are ways around the imposed MAP of a manufacturer. Offering a lower price for a restricted group (not general public) such as sworn police & peace officers or restricting sales to "over the counter" where a federal F4473 must be filed. Bundling of the item with one or several other items, such as "a free weapon light and mount" or "a free Covert Ballistic Nylon Carrying Case" is another way to promote a "better deal".

More and more of the manufacturers we represent have L.E. Distributor's agreements, where any advertising MUST exclaim that "products are for exclusive sale to Qualified LE officers presenting proper credentials at point of purchase only."

There seems to be lots of interest these days among business people in “MAP” (minimum advertised price) programs. The resurgence in interest has much to do with the rise of internet discounters. However, the volume of legal authority addressing MAP programs is not yet commensurate with their significance in the economy. This thin body of authority translates into uncertainty on some key issues.

MAP is a supplier’s policy that its channel members are not permitted to advertise prices below some specified amount (the minimum advertised price). The supplier may or may not have a policy about the channel member’s retail price as well. Such resale price policies present separate but closely related legal issues and are frequently dangerous from an antitrust perspective.

MAP programs are often incorporated into the supplier’s cooperative advertising policy. The policy typically provides for the channel member’s expenses to be reimbursed, its ads cannot contain an advertised price (if any) lower than that specified by the supplier.

Some of the early court decisions on MAP or other price advertising restrictions viewed them as just another form of minimum resale price control, automatically unlawful under antitrust law. Other decisions upheld programs that would not reimburse for ads including resale prices below the MAP level, but did allow channel members to advertise any price as long as they paid for that advertising themselves.

Through most of the ‘80s, the Federal Trade Commission took a hostile view toward MAP, even when incorporated into co-op programs. But in 1987, it reversed its course, stating that they are not automatically unlawful where they do not attempt to control the channel member’s right to actually sell products below MAP.

Beyond that, things get more complex. The FTC has challenged widespread practices in the CD distribution business that went well beyond traditional co-op programs. These conditioned retailer reimbursement not only on adhering to MAP prices in media subject to the co-op program, but also in connection with advertisements paid for by the retailers themselves, including in-store signage. The FTC thought that went too far. It entered into consent orders with the five leading CD distributors that, among other things, prohibited the distributors from implementing any co-op program contingent on ultimate sale prices or basing co-op payments on the prices in advertising paid for entirely by the channel member.

The FTC used these consent orders to send a message to other suppliers. It indicated that it would “view with great skepticism cooperative advertising programs that effectively eliminate the ability of dealers to sell product at a discount.” The legality of MAP outside of co-op programs remains uncertain and dependent on the actual effects of the program.

As a follow-on to the consent orders, 43 state attorneys general sued the distributors for consumer damages for illegal resale price control. The distributors settled those suits in December 2003 by paying $143 million.

The internet is the new frontier for MAP programs. One unique issue that has arisen is how the relatively safe harbor of co-op programs applies to internet retailing. To what extent does a co-op program actually pay for a website? Can a co-op program apply to some pages of a website but not others? Does it matter what or where those pages are? For example, can it prohibit below-MAP prices on the first several web pages a shopper would see when it accesses the website as long as it permits any price to be advertised elsewhere in the website? If the retailer is nothing but an internet seller, can the supplier prohibit advertising below MAP prices altogether?

There are no court decisions or FTC pronouncements to date that directly address any of these internet issues. We all, Distributors, dealers, lawyers and customers alike, eagerly await such solid authority. Such uncertainty generates a dilemma all business people would prefer to avoid: being too conservative results in less-than-optimal business practices; being too aggressive results in considerable legal risk.

In order for us to stay competitive, we too have to play the game.

       

Search Query

Applied Tactical Technologies, Inc. PO Box 268, Babylon NY 11702-0268 USA (800)223-1204

ATT-TACTICAL™ DOES NOT SELL TO OR DEAL WITH THE CIVILIAN MARKET, INDIVIDUALS, OR FFL DEALERS.
ATT-TACTICAL ONLY DEALS WITH, ISSUES QUOTES TO, AND SELLS TO FEDERAL, STATE, AND LOCAL LAW ENFORCEMENT AGENCIES, INDIVIDUAL OFFICERS,
 RESERVE OFFICERS, AFFILIATED GOVERNMENT AGENCIES, US MILITARY, INDIVIDUAL MILITARY PERSONNEL, AFFILIATED TRAINING FACILITIES, FIREFIGHTERS, EMS, PROSECUTORS, DISTRICT ATTORNEYS. (Particular item restrictions apply)


Copyright Notice
©1994-2015 Applied Tactical Technologies, Inc. All Rights Reserved in Perpetuity.
att-tactical™ Panoply™ 8-Ball™ are trademarks in continuous use. The ATT-TACTICAL name, logo and related trademarks and service marks, owned by Applied Tactical Technologies, Inc., are registered and/or used in the United States and many foreign countries.  All other trademarks, service marks and trade names referenced in this site are the property of their respective owners. ANY USE, COPYING, OR REPRODUCTION OF THE TRADEMARKS, LOGOS, INFORMATION, IMAGES OR DESIGNS CONTAINED IN THIS SITE IS STRICTLY PROHIBITED WITHOUT THE PRIOR WRITTEN PERMISSION OF APPLIED TACTICAL TECHNOLOGIES, INC. att-tactical.com seeks to ensure that all content and information published at this Web site is current and accurate but is not warranted.

Legal Disclaimer
The information at att-tactical.com does not in any way constitute legal or professional advice and att-tactical.com cannot be held liable for actions arising from its use. we accept no liability for any loss or damages, consequential or otherwise, incurred in the reliance of the materials contained within.
ATT-Tactical does not guarantee that the information provided herein is free from errors as the BATFE is often fluid in their definitions, descriptives, interpretations, readings, understandings and/or enforcement of federal and/or state laws.

Private Use Only
In total of all content of this internet entity is not intended for public purview or examination. This is an internal information and corporate records storage device intended for viewing by agents, employees and/or representatives of this website's owner of record. No other use by anyone else is authorized. In addition, att-tactical.com cannot be held responsible for the contents of any externally linked pages or the actions taken by any entity which views this information. Any and all pricing shown is for internal use only, is not an offer to sell, deliver, send, ship or trade and subject to change without notice.  

ITAR Clause
You may access information on this site which may contain technical data as defined in the International Traffic in Arms Regulations ITAR at 22 CFR 120.10. The technical data provided comes under the purview of U.S. export regulations including the Arms Export Control Act (title 22, U.S.C., sec. 2751, et seq.) or the Export Administration Act of 1979, as amended,(title 50, U.S.C., app. 2401, et seq.).

Office of Foreign Assets Control (OFAC)  Export Administration Regulations (EAR)
By accessing this site, you acknowledge that such restricted technical data may not be exported, disclosed, or transferred to any foreign person, as defined in the ITAR at 22 CFR 120.16, without first complying with all the requirements of the ITAR (22 CFR 120-130) including requirements for obtaining any required export authority.      

Counterfeit Parts Mitigation
We are in full compliance with both the American Recovery and Reinvestment Act and the Trade Agreements Act regarding identifying, segregating and removing counterfeit parts from our supply chain. We insure our dealers and lower tier suppliers are also in compliance.

Pending Patents, Trade Marks, Copyrights and Intellectual Property
Unless otherwise noted, all materials, including all of the text, page headers, images, illustrations, graphics, photographs, written and other materials that appear as part of this Catalog (collectively, the "Content") are subject to trademark, service mark, trade dress, copyright, and/or other intellectual property rights or licenses held by Applied Tactical Technologies, Inc., one of its affiliates, or by third parties who have licensed their materials to Applied Tactical Technologies, Inc.,. Furthermore, certain products in this Catalog are subject to patent protection under patent law, including both, utility and design patent protection, as well as trade dress, copyright, and other intellectual property laws.  


The entire Content of this Catalog is copyrighted as a collective work under U.S. copyright laws, and Applied Tactical Technologies, Inc., owns a copyright in the selection, coordination, arrangement, and enhancement of the Content. The Catalog as a whole is protected by copyright and trade dress, all worldwide rights, titles and interests in and to which are owned by Applied Tactical Technologies, Inc. The Content of the Catalog, and the Catalog as a whole, are intended solely for personal, noncommercial (other than for the purchase of merchandise from this Catalog) use by the users of our Catalog. Applied Tactical Technologies, Inc., reserves complete title and full intellectual property rights in any Content you copy from this Catalog. Except as noted above, you may not copy, reproduce, modify, publish, distribute, display, transmit, transfer, create derivative works from, sell or participate in any sale of, or exploit in any way, in whole or in part, any of the Content of this Catalog.